CASE STUDY: Owning Products and Managing Projects for Customers
Saeco is not just another coffee machine brand. It is Italian heritage, ritual, and emotion wrapped in premium hardware and increasingly sophisticated digital experiences. When Versuni set out to further digitalize its flagship Super Premium machine, Saeco Xelsis, the challenge was clear. Deliver a modern, connected product without compromising the craftsmanship and brand trust that Saeco represents. Ignit Group joined as Product Owner and Project Management leadership to ensure that complexity, scale, and global distribution did not slow innovation down. This case study shows how strong product ownership, disciplined delivery, and deep digital expertise helped transform a coffee icon into a high-performing, scalable digital product.
