The importance of integrating Product Strategy & UX

Product Strategy Hero

Success through strategic design

Great products don't happen by chance, they are the result of clear vision, smart strategy, and seamless user experiences. At Ignit, we connect business goals with user needs to create digital products that are impactful and intuitive.

IN NUMBERS

33
Successfully launched projects
1.3M+
Monthly customers using our apps
4.7
Highest app rating

Between 50-70% of digital products fail - due to flawed product strategies.

Strategy Flow Line

Learn how we avoid that fate.

Discovery & research
Problem definition
Design process
Value definition
Competitor analysis
Market understanding
Experience mapping
Product definition
Customer research
Prototyping
Usability testing
UI design
Design systems
Divider

Our recipe for success

Delivering significant returns on investment and enhance operational effectiveness. To steer your product towards success, we will assist in aligning your business objectives with UX priorities.

Discovery phases

The discovery phase in product and UX strategy is crucial for understanding user needs and market dynamics. This phase sets the foundation for creating user-centered solutions that drive engagement and satisfaction. In order to gather insights that inform design decisions this phase involves:

  • Comprehensive research
  • User interviews
  • Competitive analysis
discover-phase

Product roadmap planning

Effective product roadmap planning is crucial for aligning UX design with product strategy. By prioritizing features that enhance user experience, teams can ensure that the product not only meets customer expectations but also drives engagement and satisfaction. Our three key considerations for successful product roadmap planning:

  • Use user feedback and analytics to guide decisions
  • Engage design, development, and stakeholders for a holistic approach
  • Adjust the roadmap for user needs and market changes
discover-phase

Usability & accessibility reviews

Usability and accessibility reviews are essential for ensuring that digital products are user-friendly and inclusive. These evaluations help identify barriers that may prevent users from effectively interacting with a product, allowing teams to make necessary adjustments. By focusing on usability and accessibility, we can enhance user satisfaction and broaden the reach of our solutions. Key aspects to consider include:

  • User interface clarity
  • Navigation simplicity
  • Compliance with accessibility standards
discover-phase

Outcomes

Improved User Metrics
  • Conversion rates improve by 10–30%
  • Reduced abandonment rates
  • Higher customer satisfaction
  • Better task completion rates
  • Fewer support tickets for usability
    • Operational Benefits
  • Efficient development cycles with clear requirements
  • Reduced rework by fixing usability issues early
  • Understanding user needs across teams
  • Data-driven decision making framework
    • Financial Impact
  • Boost revenue via better conversion and retention.
  • Lower development costs by addressing issues early
  • Higher customer lifetime value
  • Better ROI on product development investments
    • Strategic Advantages
  • Unique product experiences that stand out.
  • Loyalty through thoughtful design
  • Platform for improvement based on feedback
  • Scalable design system speeds up development

    • TECHNOLOGIES WE USE

    Figma

    Figma

    Hotjar

    Hotjar

    Maze

    Maze

    UX Pilot

    UX Pilot

    Polymet

    Polymet

    Jira

    Jira

    Confluence

    Confluence

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    Software that reaches globally.

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