The importance of integrating Product Strategy & UX

Success through strategic design
IN NUMBERS
Between 50-70% of digital products fail -
due to flawed product strategies.
Learn how we avoid that fate.
Between 50-70% of digital products fail -
due to flawed product strategies.
Learn how we avoid that fate.

Our recipe for success
Delivering significant returns on investment and enhance operational effectiveness. To steer your product towards success, we will assist in aligning your business objectives with UX priorities.
Discovery phases
The discovery phase in product and UX strategy is crucial for understanding user needs and market dynamics. This phase sets the foundation for creating user-centered solutions that drive engagement and satisfaction. In order to gather insights that inform design decisions this phase involves:
- Comprehensive research
- User interviews
- Competitive analysis

Product roadmap planning
Effective product roadmap planning is crucial for aligning UX design with product strategy. By prioritizing features that enhance user experience, teams can ensure that the product not only meets customer expectations but also drives engagement and satisfaction. Our three key considerations for successful product roadmap planning:
- Use user feedback and analytics to guide decisions
- Engage design, development, and stakeholders for a holistic approach
- Adjust the roadmap for user needs and market changes

Usability & accessibility reviews
Usability and accessibility reviews are essential for ensuring that digital products are user-friendly and inclusive. These evaluations help identify barriers that may prevent users from effectively interacting with a product, allowing teams to make necessary adjustments. By focusing on usability and accessibility, we can enhance user satisfaction and broaden the reach of our solutions. Key aspects to consider include:
- User interface clarity
- Navigation simplicity
- Compliance with accessibility standards

Outcomes
Outcomes

TECHNOLOGIES WE USE

Figma

Hotjar

Maze

UX Pilot

Polymet

Jira

Confluence
See what we build
Software that reaches globally.