HomeID App for ultimate convenience and easy shopping with a tap

HomeID’s e-commerce segment serves as a seamless platform that brings Philips’ innovative home solutions directly to users. By integrating a unified product catalog spanning kitchen, floor care, garment care, pet series, and climate care, we transformed the shopping experience into an intuitive journey where inspirational content and expert advice merge effortlessly with the ability to purchase high-quality appliances and find matching essentials. All while for the first time ever offering a D2C shop in the app.